Darren Lupher

Darren Lupher is the founder and principal of NW Velo Sales since July 1992. Darren currently holds the position of Outside Sales Representative at Cycles Devinci since November 2023, Troy Lee Designs since November 2020, Tifosi Optics since 2007, PROBAR LLC since 2013, and Ciclista-America since March 2014. Darren has also worked as an Outside Sales Representative at Motonation from December 2020 to October 2023, Vittoria Group from April 2022 to February 2023, and DeFeet International from May 2018 to July 2021. Prior to these roles, Darren was an Outside Sales Representative at Fox Racing from 2003 to May 2020.