Santhosh Bhaskar

Manager Analytics at Tiger Analytics

Santhosh Bhaskar has a diverse work experience in various roles and industries. Santhosh started their career at IBM as a Product Development Engineer from July 2005 to May 2008. Santhosh then joined FICO as a Senior Product Development Engineer from June 2008 to May 2011, where they led the integration of predictive analytical models for health insurance fraud detection and developed event-based adaptive control capabilities for debt collections.

Next, they worked at Walmart as an Associate from August 2013 to January 2014, where they developed a proof of concept for real-time analytics to decrease store checkout wait time and improve in-store inventory management. Santhosh also provided strategy and roadmap for building a center of competency for analytics and developed methods for preventive maintenance to reduce energy consumption and maintenance costs.

Following their stint at Walmart, Santhosh joined Mu Sigma Inc. as an Associate from August 2013 to June 2016. Santhosh built a 360-degree view of millions of AT&T customers, developed machine learning models to increase adoption of digital contact channels, analyzed chat transcripts using NLP, and led the development of machine learning and predictive algorithms to simplify customer care call center operations.

Later, they joined Johnson & Johnson as a Manager Analytics from June 2016 to September 2016. Santhosh led the development of marketing mix models using regression and varmax to measure RoI of marketing spend and presented insights to the brand marketing teams and business units.

Currently, Santhosh is working at Tiger Analytics as a Product Manager since May 2019. Santhosh collaborates with key stakeholders to optimize customer activation funnel, develops instrumentation requirements, and develops KPIs and dashboards for identifying problem areas. Santhosh also develops classification models using machine learning to target potential merchants for adopting credit banners.

Santhosh Bhaskar attended RV College Of Engineering from 2001 to 2005, where they obtained a Bachelor's degree in Information Technology. Santhosh later pursued a Master's in Business Administration from Southern Methodist University - Cox School of Business, specializing in Finance and Business analytics, which they completed from 2011 to 2013.

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Timeline

  • Manager Analytics

    May, 2016 - present