Tiger Brands
Serena Ganasen is an experienced FMCG professional with over 13 years in Key Account Management at Tiger Brands, where responsibilities include Trade Marketing and achieving sales and profitability targets. With a solid history in the industry, Serena has developed an in-depth understanding of retailer dynamics. Prior to this role, Serena worked in Field Services at Tiger Brands from January 1996 to January 2002.
Tiger Brands
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Tiger Brands Limited is a manufacturer and marketer of fast-moving consumer goods (FMCG). The Company manufactures and distributes brands spanning food, home and personal care and baby products. Its segments are Domestic operations and International (including Exports). The Domestic operations segment includes Grains, Consumer Brands, Home, Personal Care and Baby (HPCB), and Other. The International (including Exports) segment includes Exports, International operations and Deciduous Fruit (Langeberg & Ashton Foods (LAF)). Its International operations include Central Africa, East Africa and West Africa. Its brands include Albany, Golden Cloud, King Korn, Mabela, Morvite, Ace Instant, Jungle Oats, Taystee Wheat, Tastic, Aunt Caroline, Surprise, Cresta, Fatti's & Moni's, KOO, All Gold, Crosse & Blackwell, Black Cat, Mrs Ball's, MMMallows, Beacon, Maynards, Allsorts, Jelly Tots, Jungle Energy Bar, Mielie-Kip, Lemon Lite, Kair, Protein Feed, Airoma, Peaceful Sleep and Bio Classic.