Sam Hudson is a commercial leader and technology enthusiast with a strong background in sales, management, and leadership roles. With experience managing a £40 million P&L and successfully founding a start-up, Sam has demonstrated expertise in business strategy, finance, and technology. They held various positions including Commercial Director at CTS and Ekco, and contributed significantly to revenue growth and operational success at Advanced. Currently, Sam serves as a Non-Executive Director at Hera Communication Strategies and is an active member and leader at The Institute of Sales Professionals. Sam graduated from the University of Nottingham.
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