Neeraj Shahdadpuri

Senior Manager Marketing Operations at Tigera

Neeraj Shahdadpuri has over 10 years of work experience in marketing operations, marketing automation, and business consulting.

In 2021, Neeraj began working as Senior Manager Marketing Operations at Tigera. In this role, they are responsible for campaign strategy and execution, data quality and enrichment, systems administration and integration, supporting the growth team, sales and marketing alignment, troubleshooting, training and enablement, reporting and analytics.

Previously, Neeraj worked at CST Consultants Inc. from 2018 to 2021 as a Marketing Automation Specialist. Neeraj was responsible for ownership of the marketing automation system, researching and recommending system enhancements, training others in the use of the system, designing and implementing new features, establishing and guiding the website's architecture, maintaining the system, administering the marketing database, staying up to date on email and landing page best practices, and ensuring a smooth transition in upgrades and system changes.

From 2016 to 2018, Neeraj worked at ReachLocal as a Marketing Automation Specialist, where they developed the marketing infrastructure by maintaining and growing the marketing automation platform.

From 2015 to 2016, Neeraj worked at Zensar Technologies as a Business Consultant.

From 2014 to 2015, Neeraj worked at TIBCO Software Inc. as a Senior Direct Marketing Specialist, where they were responsible for building and launching email marketing campaigns, building automation backends, reviewing and implementing service requests, and staying up to date on spam filtering and privacy regulations.

From 2011 to 2014, Neeraj worked at e-Clerx Services Ltd. as an Associate Process Manager. In this role, they acted as a functional consultant for integrating Eloqua with SFDC, designed a campaign management solution, and incorporated best practices.

Finally, from 2010 to 2011, Neeraj worked at KPIT Cummins Infosystems Limited as a Summer Trainee, where they were responsible for market segmentation, market potential mapping and strategy for lead generation of companies requiring SAP processes in Europe.

Neeraj Shahdadpuri has a comprehensive education history. Neeraj completed their SSC from Centre Point School in 2002, followed by HSC from Hislop College, Nagpur in 2004. Neeraj then went on to earn a B.E. in Computer Science and Engineering from Shri Ramdeobaba College of Engineering and Management in 2008. After that, Neeraj earned an MBA in Marketing and Retail from the Department of Management Sciences (PUMBA), Savitribai Phule Pune University in 2011, and a PGDOM in Operations Management from Symbiosis Institute of Business Management, Pune in 2011. Additionally, Neeraj has obtained several certifications, including Salesforce Certified Advanced Administrator, Salesforce Certified Sales Cloud Consultant, Salesforce Certified Service Cloud Consultant, Marketo Analytics (RCA) Certified, Salesforce Certified Administrator, Salesforce.com Certified Force.com Developer, APICS: CPIM Basics of Supply Chain Management, LeanData Routing Certification, Email Marketing Certified, Adobe Certified Expert - Adobe Experience Manager Business Practitioner, Marketo Certified Expert, Marketo Certified Expert 2017, Google Analytics Certified, and Marketo Certified Expert.

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Timeline

  • Senior Manager Marketing Operations

    January, 2021 - present

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