Melissa Lauer

Melissa Lauer is an accomplished marketing professional with extensive experience in content leadership and market expansion. Currently serving as Marketing Director at a leading Telecom Company since 2020, Melissa has successfully directed growth marketing initiatives that resulted in a 66% revenue increase, optimized communication strategies, and managed a $1MM marketing budget. Previously, as a Content Marketing Strategist at Tigerlily Consultants, Melissa supported various industries to enhance their digital presence, achieving substantial audience engagement increases. With prior roles in digital marketing and content management across notable companies, including Undivided and Demand Media, Melissa has developed expertise in managing client relationships, executing comprehensive marketing strategies, and optimizing content for maximum impact. Melissa holds a B.A. in Theatre Arts from William & Mary and has pursued further education in English and History through study abroad programs.