Aaron Samson is a respected and innovative marketing executive with over 15 years of experience in product and brand marketing, specializing in trust and safety, social media, and gaming. Currently serving as the Global Head of Responsibility Marketing at TikTok, Aaron leads efforts in trust and safety marketing. Previously, they held key positions at companies like Meta, where they directed marketing for Messenger’s Trust pillar, and at Hasbro and Mattel, where they significantly boosted brand recognition through strategic marketing initiatives. Aaron has co-founded creative ventures and actively contributes to fostering inclusive communities within the gaming industry. They are currently pursuing a Bachelor of Speech at Northwestern University.
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