Abby Nierman

Abby Nierman is a seasoned creative strategist with extensive experience in the social media and beauty sectors. Currently serving as the Lead Creative Strategist for CPG at TikTok, Abby previously held the role of Director of Global Social Creative at MAC Cosmetics. With a career that also includes strategic positions at TikTok focusing on beauty, brand strategy at Collab, and ownership of Abby Nierman Photography, Abby has demonstrated a strong ability to drive creative initiatives and manage community engagement across diverse platforms. Abby's educational background includes a Bachelor's Degree in Entrepreneurship/Entrepreneurial Studies from the Fashion Institute of Technology.