Alyssa Min

Alyssa Min is a seasoned professional in product marketing and strategy, currently serving as a Senior Product Marketing & Strategy Manager for Brand Innovation and Monetization at TikTok since July 2021. In these roles, Alyssa focuses on driving global ad revenue through high-impact advertising solutions and empowering small to medium-sized businesses with effective marketing tools. Prior to TikTok, Alyssa co-founded Seknd, a successful machine learning-powered skincare platform, and worked at Google in various product marketing capacities, influencing the voice and brand of Google Maps and supporting small businesses with AdWords and YouTube Ads. Alyssa's career began in strategic business development at Samsung Electronics in EMEA, and educational qualifications include a B.A. in International Relations and Business from the University of Southern California, a DAAD Graduate Fellowship in Economics from Johannes Gutenberg University Mainz, and an exchange semester at Yonsei University.