TikTok
Ankita Shetty is a creative strategist with extensive experience in developing compelling brand identities and marketing strategies. Currently employed at TikTok since April 2022, Ankita previously served as Creative Lead and Creative Marketing Lead at Finder, where responsibilities included enhancing brand awareness, doubling app installs, and overseeing a successful content strategy that achieved over 3 million views and a tenfold increase in subscribers on YouTube. As a founding member and Channel Head at Vitamin Stree, Ankita developed a platform that empowered girls through storytelling. Additionally, Ankita was part of the founding team at Supari Studios, managing content strategy for major clients such as Dolby and Red Bull. Ankita holds a BA in Media Arts from Royal Holloway, University of London, and has completed the Cannes Lions Creative Academy as well as a Marketing Week Mini MBA.
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TikTok
366 followers
TikTok is the leading destination for short-form mobile video and their mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. TikTok, a subsidiary of Bytedance, first launched in China in September 2016 and outside of China in May 2017. In August 2018, musical.ly merged with TikTok, unifying the two platforms.