Ankita Shetty

Ankita Shetty is a creative strategist with extensive experience in developing compelling brand identities and marketing strategies. Currently employed at TikTok since April 2022, Ankita previously served as Creative Lead and Creative Marketing Lead at Finder, where responsibilities included enhancing brand awareness, doubling app installs, and overseeing a successful content strategy that achieved over 3 million views and a tenfold increase in subscribers on YouTube. As a founding member and Channel Head at Vitamin Stree, Ankita developed a platform that empowered girls through storytelling. Additionally, Ankita was part of the founding team at Supari Studios, managing content strategy for major clients such as Dolby and Red Bull. Ankita holds a BA in Media Arts from Royal Holloway, University of London, and has completed the Cannes Lions Creative Academy as well as a Marketing Week Mini MBA.