Begüm Dilek

Begüm Dilek currently serves as the Creative Performance Manager for Global Gaming Advertiser Solutions at TikTok, a position held since April 2025. Prior experience includes roles as Senior UA Manager and UA Manager at Lessmore from September 2022 to March 2025, where Begüm focused on growth strategies, data analysis, and relationship management with ad partners. Begüm also worked as a UA Manager at Skunkworks from December 2021 to August 2022, leading optimization initiatives for user acquisition and collaborating with various teams for actionable insights. Earlier, at Masomo from October 2018 to November 2021, Begüm acted as a Senior UA Specialist and User Acquisition Specialist, managing performance marketing and influencer campaigns for popular games, driving significant growth and engagement. Begüm's career commenced with an internship in Corporate Communications at Karadeniz Holding in August 2018. Educational qualifications include a Bachelor's degree in International Relations from Galatasaray Üniversitesi, awarded in 2018.