Bernardo Serrano has extensive experience in category management and procurement, with a focus on e-commerce and retail. At Shopee, Bernardo held the positions of Category Manager Planner and Relationship Manager, overseeing category strategies for lifestyle, stationery, and books while managing significant product assortments and top seller accounts. Prior to Shopee, Bernardo served as Key Account Manager at MXO Trade S.A. de C.V. and Junior Buyer at La Comer, focusing on procurement strategies and supplier negotiations. Additional experience includes a role as Asistente Direccion Sectorial at Promexico, providing market analysis and support for health sector exports. Recently, Bernardo has taken on multiple category management roles at TikTok Shop across Home & Living, Health, and Food & Beverages. Bernardo holds a Bachelor's degree in International Business Management from Universidad Iberoamericana and completed a study abroad program at Universidad Complutense de Madrid.
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