Cassie T.

Cassie T. serves as the Global Head of Creative Solutions & Trends at TikTok, where responsibilities include constructing the global trends discipline to enhance brand communication and capitalize on cultural shifts. Cassie previously held roles as Strategic Planning Director at BuzzFeed and Associate Strategy Director at Huge, leading various strategic initiatives across multiple projects. Instructional experience includes teaching social media planning and career development courses at Miami Ad School and Parsons School of Design. With early career experience in trend forecasting at Faith Popcorn's BrainReserve, Cassie has developed expertise in digital strategy and integrated marketing through roles at Havas Worldwide and mcgarrybowen, among others. Cassie holds a BBA in Design and Management from Parsons School of Design.