Cathy Zilu Zhang

Cathy Zilu Zhang is an experienced professional currently serving as an Affiliate Creator Operation Strategist at TikTok, where responsibilities include designing incentive systems for affiliate creators using algorithms, machine learning models, and behavioral experiments. Previously, Cathy held the position of Global Key Accounts Partnerships Manager at TikTok, playing a crucial role in establishing the Executive Committee CEO's office and successfully sourcing, onboarding, and managing relationships with top global consumer brands. Additional experience includes roles in marketing, product marketing, and strategy at notable companies such as ZhenFund, L'Oréal, ByteDance, and Bain & Company. Cathy holds a Master of Science in Strategic Communication from Columbia University and a Bachelor of Arts in Art History from Bryn Mawr College, along with coursework at The Wharton School.