Charlotte Hu

Head Of Integrated Marketing Communications, Japac at TikTok

Charlotte Hu has extensive experience in marketing and strategy, having held prominent roles at TikTok, including Head of Integrated Marketing Communications for the JAPAC region, Partner Marketing Manager, and Brand Strategist from February 2020 to December 2023. Prior to TikTok, Charlotte worked at Mindshare as Senior Strategy Manager for SEA+I and Business Development Manager from June 2017 to January 2020. Additional experience includes a position as UAV Reliability Modelling Analyst at Temasek Life Sciences Laboratory, Assistant Brand Manager at Hisense USA, and Business Intelligence Analyst at Infineon Technologies. Charlotte holds a degree in Business Administration from Georgia Institute of Technology and a degree in Industrial and System Engineering from National University of Singapore.

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