Daniel Jenkinson is currently the Global Head of Marketing Insights and Analytics at TikTok, previously serving as Senior Vice President and Head of Insight Activation at Ipsos North America. With an extensive background in strategic planning and insights at PayPal, as well as leadership roles at Facebook, Daniel has built high-performing teams and has led significant insights initiatives across various markets. An expert in both qualitative and quantitative research methods, Daniel is a passionate advocate for people management and has participated in prominent industry forums like ESOMAR. Daniel earned an Honours degree in Social Science and Policy with a double major in Psychology and Social Science & Policy from the University of New South Wales and is recognized for coordinating impactful insights projects and programs throughout their career.
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