Diana Shao

Diana Shao is a Senior UX Strategist at TikTok, where since January 2022, the focus has been on designing and implementing user experience strategies for the TikTok for Business website to enhance user growth and revenue. Prior to that role, Diana played key positions in business strategy and product marketing at TikTok, emphasizing operational efficiency and global product positioning. Experience also includes a Senior Strategist role at AKQA, working with major clients such as Verizon and Mayo Clinic, and various creative strategy positions at Code and Theory, serving distinguished brands like Cartier and Marvel. Earlier career highlights include significant roles at Apple and Barneys New York, alongside experience in eCommerce logistics at Google. Diana holds a Bachelor of Science in Advertising and Marketing Communications from the Fashion Institute of Technology.