Eda Yu

Eda Yu is a Senior Content Designer at TikTok, where responsibilities include co-leading the TikTok Shop Creator CD team and launching innovative products to enhance creator growth and content creation tools. Previous experience includes serving as Lead Content Designer at Faire, where Eda established messaging frameworks for international shipping and e-commerce, and as Content Strategy Lead at Spotify, where contributions included developing editorial campaigns and launching prominent programs like RADAR for Podcasters. Eda's career also features roles at Adobe and Apple as a Copywriter, contributions to KQED as a biweekly columnist, and editorial internships at East Bay Express and McSweeney's. Eda holds a B.S. and B.A. in Chemistry and French from the University of California, Berkeley.