TikTok
Elaine Chia currently serves as the E-Commerce FMCG Category Manager for Beauty & Personal Care at TikTok, focusing on driving sales growth for the overall category and key accounts. Prior to this role, Elaine was involved with Shopee as the Affiliate Marketing Lead, where a new team was established to enhance influencer marketing through the Shopee Ambassador Programme, and previously held the position of FMCG Strategic Brands Lead, managing category strategies for Beauty & Personal Care. Elaine’s extensive experience also includes branding and marketing for Harper’s BAZAAR Singapore at SPH Magazines and media monetization roles at Mediacorp Pte Ltd. Elaine began their career as an Accounts Servicing Intern at Leo Burnett. Educational credentials include a Bachelor’s Degree in Arts & Social Science from the National University of Singapore.
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TikTok
367 followers
TikTok is the leading destination for short-form mobile video and their mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. TikTok, a subsidiary of Bytedance, first launched in China in September 2016 and outside of China in May 2017. In August 2018, musical.ly merged with TikTok, unifying the two platforms.