Elaine Chia

Elaine Chia currently serves as the E-Commerce FMCG Category Manager for Beauty & Personal Care at TikTok, focusing on driving sales growth for the overall category and key accounts. Prior to this role, Elaine was involved with Shopee as the Affiliate Marketing Lead, where a new team was established to enhance influencer marketing through the Shopee Ambassador Programme, and previously held the position of FMCG Strategic Brands Lead, managing category strategies for Beauty & Personal Care. Elaine’s extensive experience also includes branding and marketing for Harper’s BAZAAR Singapore at SPH Magazines and media monetization roles at Mediacorp Pte Ltd. Elaine began their career as an Accounts Servicing Intern at Leo Burnett. Educational credentials include a Bachelor’s Degree in Arts & Social Science from the National University of Singapore.