Ellen Kim

Ellen Kim is a skilled marketing professional with extensive experience in product marketing and user acquisition across multiple industries. Currently serving as a Product Marketing Manager at TikTok, Ellen focuses on promoting the Shop vertical. Prior to this role, significant contributions were made as an Associate Marketing Manager at Niantic, where Ellen spearheaded creative production and strategy for notable titles such as Pokémon GO and executed a $2M go-to-market paid media plan for Peridot's global launch. At Curology, Ellen managed substantial paid digital campaigns, optimizing user acquisition costs while facilitating influencer partnerships. Earlier experience includes an internship at Pegasystems, where data analysis supported marketing objectives, and a teaching assistant role at Boston University. Ellen holds a Bachelor of Science in Business Administration with a focus on Marketing and Management Information Systems from Boston University.