Felipe Sintra Santana is a seasoned professional in sales and business development, currently serving as Sales Industry Leader for Retail, Education, and Travel at TikTok since April 2022, alongside a role as Growth Pod Lead in Business Development. Prior experience includes various leadership positions at Criteo, where Felipe managed key accounts strategy for Spanish LatAm and led multiple teams from July 2019 to April 2022, and held roles from Senior Account Executive to Account Executive in Spanish LatAm and Brazil from November 2016 to March 2019. Felipe's career began at Abril, where roles included business executive and marketing analyst from May 2009 to November 2015. Felipe holds a Master's degree in Business Administration from Insper Instituto de Ensino e Pesquisa and a Bachelor's degree in Advertising from ESPM, with further education from the University of La Verne and Colégio Rio Branco.