Fischer Yan

PMM Lead, Tiktok Shop Ads US

Fischer Yan is an accomplished marketing and product management professional with extensive experience leading growth initiatives across various technology and e-commerce platforms. Currently serving as PMM Lead for TikTok Shop Ads in the US since August 2025, Fischer drives go-to-market strategies and onboarding efforts for new advertisers, while also bridging communication between product development and market needs. Previously, a Head of Growth at FISCH.ER FOUNDRY, Fischer advised startups on scaling strategies and securing partnerships. Additionally, experience at Meta as a Product Marketing Manager for Generative AI Monetization included creating competitive intelligence frameworks to inform product strategies, while previous roles at Airmart, Notable Capital, Uber, and Media Kitchen further enhanced skill sets in product marketing, program management, and strategic operations. Educational credentials include a Bachelor of Arts in Geography from Dartmouth College and a Tuck Bridge Business Program in Marketing from The Tuck School of Business at Dartmouth.

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