Genesis Paredes

Genesis Paredes is an experienced brand designer with a robust background in graphic design and brand development. Currently serving as a Brand Designer for TikTok within the Global Brand & Creative team since August 2025, Genesis previously worked at Hello Bello and Spotify, where significant contributions included the successful rebranding of Spotify for Podcasters and the design of its marketing website. Earlier roles include Lead Graphic Designer at ABC Carpet & Home, where leadership and mentorship were key responsibilities, and various design positions at Printing Lab, POD 22, and Bancamérica, where project management and creative execution were vital. Genesis holds a Bachelor's degree in Advertising from Universidad APEC and a graphic design certification from Shillington Education.