Greer Masterson

Greer Masterson is a seasoned marketing professional currently serving as the Marketing Manager for Food & Beverage and Tech & Experiences at TikTok since May 2025. Prior to this role, Greer held the position of Marketing Campaign Manager II at AvidXchange, Inc., where Greer led demand generation and partner marketing strategies, achieving significant sales growth and creating impactful go-to-market strategies. Greer's experience also includes a role as Brand Strategist at Hawke Media, providing expert brand strategy across multiple industries and initiatives, and earlier positions where Greer gained foundational skills in product marketing and digital strategy at companies like Cornerstone OnDemand and FastPay. Greer holds a Bachelor's degree in Business Administration and Management from the University of Southern California and has furthered education at Erasmus University Rotterdam.