James Stone possesses extensive experience in digital marketing and eCommerce leadership, beginning with a role as Communications Assistant at Davis Langdon from October 2009 to July 2011, followed by Communications Executive in Global Digital Channels at Unilever until March 2014. Stone's career progressed with key positions such as Digital and eCommerce Manager for Maille and Senior Global eCommerce Manager for Beauty and Personal Care before serving as Senior Manager for Digital Partner Commerce at adidas from April 2020 to March 2022. Currently, Stone is engaged with the LEGO Group as DTC LEGO.com EMEA since January 2025. Notably, Stone held roles at TikTok from March 2022 to April 2024, initially as eCommerce Category Leader for TikTok Shop, advancing to eCommerce Strategy and Growth Lead for Beauty and Fashion. Stone holds a Bachelor of Arts degree in Marketing from the University of Portsmouth, completed in 2007, and received a Gold Award at the IoIC Awards in 2012 for digital excellence.
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