Jia Yi Foo

Jia Yi Foo is a performance marketer with over five years of experience specializing in eCommerce and travel brands. As a Global Product Marketing Manager at TikTok since 2021, they leverage their expertise in commerce monetization. Previously, Jia Yi served as a Senior Associate at Shopee, where they provided media strategy consulting to brands and fostered commercial relationships. They began their career as a Freelance Marketing Consultant and held various roles at Performics and Ogilvy Public Relations, gaining a comprehensive understanding of performance marketing across multiple platforms. Jia Yi holds a Bachelor of Business Management in Marketing and Corporate Communication from Singapore Management University.