Joseph Baker

Joseph Baker currently leads the UK's cross-channel media strategy for Spotify across the EMEA region. Previously, Joseph held the position of UK/EMEA Brand Partnerships at TikTok, where they collaborated with agency and client partners on advertising solutions. Joseph's career began at Squawka, where they progressed from intern to Content Producer, contributing significantly to the growth of the Live Blog and developing social strategies across multiple platforms. Educated at the University of Southampton, Joseph earned a Bachelor of Science degree in Geography.