Joyce Ye is an accomplished leader in product management and marketing analytics with extensive experience in driving growth and engagement across multiple industries. Currently serving as the Director of Product Management for the Seller Platform at TikTok since May 2020, Joyce leads product management teams to enhance seller platform development. Prior to TikTok, Joyce worked at Meta as a Strategic Program Manager, where initiatives focused on advertiser and revenue growth for small and medium businesses. At PayPal, as a Manager in Marketing Analytics, Joyce utilized data insights to optimize consumer engagement and retention. Joyce also held the position of AVP of Marketing Originations at HSBC Card Services, concentrating on acquisition strategies for non-prime credit cards. Joyce holds an M.S. in Statistics from The Ohio State University and a B.S. in Statistics from Fudan University.
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