Kari Hopper Walles

Kari Hopper Walles is an experienced leader in brand partnerships and video advertising, with a strong background in commerce and digital marketing. At TikTok, Kari served as the Commerce Vertical Team Lead, managing partnerships across major retailers such as Target and Walgreens, and previously led the CPG Vertical for Food & Beverage, collaborating with prominent brands like PepsiCo and Kellogg's. Prior experience at Google included roles as Global Video Product Lead for YouTube and Agency Business Development Lead, where Kari contributed significantly to strategic video advertising initiatives and managed major agency partnerships. Kari's career began at Starcom MediaVest Group as Associate Media Director, and holds a BS in Business Administration with a focus on Marketing from the University of Illinois Urbana-Champaign.