Louise So

Louise So is a seasoned professional in the media and advertising industry, currently serving as the Head of Trading Europe at GBS TikTok since January 2021. Prior to this role, Louise held various significant positions at GroupM from June 2009, including Director of Global Trading Partnerships & Knowledge and Global Trading Partnerships & Data Director. Louise's career began at Mediaedge:cia, where duties as Account Director were performed from 1998 to 2001, followed by a role as Business Director at MindShare from 2001 to 2009.