Luke Anderson

Luke Anderson is a seasoned professional in creator management and marketing, currently serving as Creator Manager for Celebrity & Top Creator at TikTok since July 2023, where responsibilities include onboarding high-profile accounts and launching custom video content. Previously, Luke worked as Manager of Marketing at BIGO, managing influencer and celebrity partnerships, and held roles such as Supervisor of Gaming & Esports at OMD USA, where strategic content partnerships were developed for major clients like PepsiCo and McDonald's. Luke's experience further includes a Planner position at RPA, focusing on branded content for top music and gaming collaborations, and an Assistant role at Palisades MediaGroup in media strategy. Luke began the career as a Student Brand Manager for Red Bull and holds a Bachelor's degree in Advertising & Public Relations from DePaul University.