Mengjun Guo is a Lead UX Researcher at TikTok, specializing in research, strategy, and product innovation. Previously, as a UX Research Lead at Sony Interactive Entertainment, Mengjun shaped the monetization strategy across various product lifecycles, fostering new user acquisition and retention. Their prior role as a Senior UX Researcher at Meta involved enhancing Instagram Ads through comprehensive user interactions research, which significantly contributed to revenue growth. Mengjun has also held positions at Uber, Walmart Labs, and Microsoft, developing expertise in user experience research and mentoring junior researchers. Currently, Mengjun is pursuing a PhD in Communication at the University of Washington while holding a Bachelor's degree in Supply Chain Engineering from Tongji University.
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