Michelle Lim is a seasoned marketing and operations strategist with experience driving growth and engagement for global tech brands, including TikTok, Apple, and Twitter. They have built cross-functional go-to-market strategies that reached millions and scaled educational programs and internal enablement systems worldwide. Previously, at Apple, Michelle managed e-commerce program strategies, launching over 120 campaigns and successfully aligning localized initiatives with the company's global identity. With a Bachelor's Degree in Sociology and Chinese Studies from the University of Sydney, Michelle is passionate about empowering teams to execute strategically and elevate product narratives.
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