Michelle Shahparast

Michelle Shahparast has extensive experience in sales, client solutions, and media strategy with a focus on the retail and fashion sectors. As Head of Industry for Big Box Retail at TikTok from June 2020 to April 2024, Michelle oversaw North America sales and client services, leading a team of over 35 professionals. Prior roles at TikTok included Industry Lead for Fashion, Luxury & eCommerce and Retail Team Lead for Global Business Solutions. Michelle is also the Founder and CEO of Unwritten, an e-commerce platform and digital media company for Millennials and Gen Z. Additional experience includes directing media strategy at VICE Media and working in various roles at Refinery29 and The Huffington Post. Michelle holds a B.S. in Finance from the University of Maryland's Robert H. Smith School of Business.