Nikhil Sandhu

Lead, Brand And Creative Consultancy at TikTok

Nikhil Sandhu is an experienced professional in the creative and digital media landscape, currently serving as the Head of Creative Lab for South East Asia at TikTok since September 2019, where contributions include driving innovation and helping brands navigate the platform. Prior roles include Studio Head at MissMalini Entertainment, where Nikhil expanded video content strategies, and Head of Strategy at Sthaapak, focusing on content for the blue-collar workforce. Previous experience encompasses leadership positions in several companies, including Creative Director at Maxus, Head of Business Development at Concrete Labs, and various roles in production and strategy at Aircel and Viacom. Nikhil holds a post-graduate degree in Mass Communication from St. Xavier's College and a Bachelor's degree in Commerce from the University of Mumbai.

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TikTok

367 followers

TikTok is the leading destination for short-form mobile video and their mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. TikTok, a subsidiary of Bytedance, first launched in China in September 2016 and outside of China in May 2017. In August 2018, musical.ly merged with TikTok, unifying the two platforms.


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