Pilar Alfonso Rico

Head Of Startups, Spain at TikTok

Pilar Alfonso Rico is an accomplished professional with extensive experience in the tech and digital marketing sectors. As an angel investor and founding member of Calafia Iberia, Pilar actively supports leading Iberian founders, leveraging a unique syndicate of women in technology. Currently serving as a co-founder of GoGoTechy, Pilar aims to democratize career opportunities, backed by two decades of experience in top management roles at companies such as Google, Salesforce, Meta, and TikTok. In the role of Head of Startups at TikTok Spain, Pilar focuses on building strategic partnerships within the startup ecosystem. Pilar also teaches strategies for disruption at IE University, offering insights into adapting business practices in rapidly changing industries. Previous roles include Client Solutions Manager at Facebook and Business Development Manager at Google, where Pilar demonstrated expertise in digital media and client relations. Pilar's educational background includes an MBA from IE Business School and studies in acting and law from prestigious institutions.

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