Rachel Liu

Sales Solutions Manager, Performance Auction & Platform Tooling at TikTok

Rachel Liu, MBA, has extensive experience in sales solutions and product management, currently serving as a Sales Solutions Manager at TikTok. Since June 2021, Rachel has been responsible for scaling sales solutions and driving performance in the Performance Auction & Platform Tooling division. Prior roles at TikTok included Operations & Subject Matter Expert and Technical Product Specialist, where Rachel achieved significant revenue growth and enhanced client experiences. Previously, Rachel worked as a Senior Product Analyst at Facebook, successfully resolving high-impact ad campaign issues, and as a Student Services Ambassador at Santa Clara University. Rachel holds an MBA, an MS in Marketing, and a BS in Marketing, all from Santa Clara University.

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