Sergio López Martínez

Sergio López Martínez is an experienced digital marketing professional with a diverse background in agency management, programmatic advertising, and education. Currently serving as the Agency Partnership Manager at TikTok since August 2021, Sergio also co-founded and directs Onservatory, an online marketing e-learning platform. Prior roles include Head of Paid Media at Accenture, where Sergio led a department that expanded from 8 to over 55 employees, and Head of Programmatic at Neo@Ogilvy, managing programmatic strategy and development. Additional experience includes a tenure at Google as an Agency Partnership Manager and various leadership roles at Merkle | Periscopix, where Sergio contributed to service creation and partner selection processes. An educator in digital marketing since 2019 at ESESA Escuela Superior de Estudios de Empresa, Sergio holds multiple advanced degrees, including an MBA and specialized master's degrees in IT applied to tourism and sport management.