Sherry Shi

Sherry Shi currently serves as the Head of Fashion Category at TikTok Shop since July 2022. Prior to this, Sherry held the position of Chief Brand Officer at DVF (Diane von Furstenberg) from November 2020 to July 2022 and was the Senior Vice President of APAC Digital Expansion at Marc Jacobs from December 2019 to November 2020. Sherry's extensive experience at Amazon included roles such as Head of International for Amazon Shopbop and Head of the US Global Seller Program, focusing on global expansion and operational capabilities. Sherry also served as Director of Marketing, Sales & Partnership at Pitney Bowes, where pioneering efforts contributed to significant revenue growth for cross-border eCommerce solutions. Earlier roles include Marketing Principal at FedEx, leading global marketing initiatives. Sherry holds an MBA in International Marketing and Finance from Thunderbird School of Global Management and a Bachelor of Economics from Beijing International Studies University.