Shi Da currently leads gaming live-streaming operations at TikTok, concentrating on creator growth and product engagement in the US and Canada. Prior to this role, Shi served as Head of North America & LATAM for HoYoverse's HoYoCreators, enhancing content and creator growth for popular titles like Genshin Impact. In previous positions at ByteDance and TikTok, Shi contributed to the development of music promotion products and the global content ecosystem. Shi's early career includes digital marketing roles at 5miles LLC and Glow Digital Media, as well as journalism at The New York Times, where significant coverage focused on China's socio-political landscape. Shi's foundational experience also includes a partnership and communications role for a PR campaign related to the Vancouver 2010 Winter Olympics. Educated at Beijing Foreign Studies University, Shi brings a diverse skill set to the gaming and digital media sectors.
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