Sonia M.

Sonia M. has extensive experience in music and artist partnerships, having held multiple roles at TikTok, including Music: Artist Partnerships - Top Artists, Music: Artist Partnerships - Pop Lead, and Music: Artist Partnerships - US Latin. Sonia M. served as a Senior Manager of Partnerships at Community.com and engaged in freelance work focusing on social media strategy and analytics within the music and entertainment sectors. Previous experience includes artist management at Modest! Management and roles in social and digital analytics at Sony Music Entertainment, where responsibilities included serving as a Digital Channel Manager for Columbia Records. Sonia M. is currently pursuing a Bachelor of Arts in Media Studies at New York University, having previously completed studies at The Calhoun School.