Sophia Loo

Sophia Loo is a highly experienced professional in product marketing and performance marketing, currently serving as the Global Product Marketing Manager for Closed-Loop Monetization at TikTok since July 2022. Sophia has a strong background in digital marketing with previous roles at L'Oréal as a Performance Marketing Specialist and at Shopee, where campaigns managed for Singapore and China saw significant growth. Prior experience includes positions at LVMH, DBS Bank, StyleHaul, and various internships that developed skills in market research, campaign management, and client relations. Sophia holds a Bachelor of Business Management with a double major in Marketing and Analytics from Singapore Management University, graduating with Summa Cum Laude honors.