Toyin Mustapha

Toyin Mustapha is an accomplished professional in the music industry with extensive experience in partnerships and promotions. Currently serving as the Head of Music Partnerships for TikTok in the UK, Ireland, and SSA since December 2018, Toyin has also held positions as Music Promotions Lead - SoundOn UK and Music Content & Artist Partnerships Manager UK. Prior to joining TikTok, Toyin worked as a Music Artist and served as London City Manager for Rough Hill, the UK’s largest youth event and marketing company. Educationally, Toyin holds a Graduate Diploma in Law from BPP Law School and a degree from The University of Manchester, complemented by foundational education from Shrewsbury School.