Veriyanta Kusuma is an experienced marketing professional with a strong background in community engagement, digital marketing, and strategy development across various industries. Currently serving as the Regional Business Marketing Strategy lead for TikTok Shop in Southeast Asia, Veriyanta oversees a team that creates B2B marketing content and collaborates with C-level executives to implement customized marketing strategies. Previous roles include Head of Community and Social Marketing at Traveloka, where Veriyanta directed community engagement efforts, and positions at Instagram, Indosat Ooredoo, LeEco, BlackBerry, and various United Nations agencies, which encompassed community management, digital transformation, and IT coordination. Educational qualifications include a Bachelor’s degree in Informatics Engineering from Institut Teknologi Bandung and a Master’s degree in Business/Corporate Communications from LSPR Communication and Business Institute.