Yenan Wang is an experienced professional in the fields of influencer marketing and digital media, currently serving as the Head of TikTok Live at TikTok. Prior roles include Influencer Marketing Lead at BCW Global and various positions at PHD, including Business Director of Content & Influencer and Director of Content & Influencer Marketing. Yenan also contributed as a Guest Lecturer at the University of Greenwich and worked as the Digital PR and Marketing Manager at Them London. Academic qualifications include a Master's Degree in MA Digital Media and Design from Glasgow Caledonian University and A-levels in Media & Film Studies from Boston College, Lincolnshire.