Yiyi Fei

Yiyi Fei is an experienced marketing professional with a strong background in campaign management and digital solutions, currently serving as a F&B Platform Campaign Manager at TikTok since April 2020. Notable achievements include leading Super Brand Day operations that resulted in a 148% GMV uplift for Skintific and successfully initiating FMCG sub-category campaigns that achieved a 124% GMV increase. Previous roles include Content Solution Manager, where Yiyi built a team and developed standard operating procedures, and Client Solution Manager for the Southeast Asia market, managing campaigns for major clients like Huawei and Lazada. Prior experience includes operational and marketing roles at Aibee Inc., Apollo Box, MFS Investment Management, TED Conferences, Dongliang China, and Ogilvy China. Yiyi holds a marketing degree from Northeastern University, as well as additional education from Tsinghua University and IES Abroad.