Yousuf Lakanwal

Yousuf Lakanwal is an experienced professional in brand partnerships and sales, currently serving as the Brand Partnerships Manager for Retail at TikTok since July 2020, where responsibility includes leading accounts for Nike, Jordan, and Converse. Prior to TikTok, Yousuf held positions as Senior Account Executive at Crackle Plus and Account Executive at Tremor Video, a company that acquired YuMe/RhythmOne in May 2019. Additional experience includes serving as Director of National Sales at Captivate and Brand Strategy Supervisor at Horizon Media, along with roles as Media Strategist at both PHD and McCann Minneapolis. Yousuf holds a Bachelor of Science degree in Business Marketing from the University of Minnesota.