TikTok
Yousuf Lakanwal is an experienced professional in brand partnerships and sales, currently serving as the Brand Partnerships Manager for Retail at TikTok since July 2020, where responsibility includes leading accounts for Nike, Jordan, and Converse. Prior to TikTok, Yousuf held positions as Senior Account Executive at Crackle Plus and Account Executive at Tremor Video, a company that acquired YuMe/RhythmOne in May 2019. Additional experience includes serving as Director of National Sales at Captivate and Brand Strategy Supervisor at Horizon Media, along with roles as Media Strategist at both PHD and McCann Minneapolis. Yousuf holds a Bachelor of Science degree in Business Marketing from the University of Minnesota.
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TikTok
367 followers
TikTok is the leading destination for short-form mobile video and their mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. TikTok, a subsidiary of Bytedance, first launched in China in September 2016 and outside of China in May 2017. In August 2018, musical.ly merged with TikTok, unifying the two platforms.