Fernanda S. Ultra Soares

Fernanda S. Ultra Soares is a seasoned professional in digital marketing and analytics, currently serving as a Senior Digital Specialist in New Business & Innovation at TIM Brasil since November 2016. Expertise includes leveraging data analytics for app user engagement, resulting in a substantial 71% increase in monthly active users for the AyaBooks App. Prior roles at TIM Brasil involved enhancing marketing processes and managing digital channels, while experience at MediaMath focused on programmatic media campaigns and client advisement. Fernanda's educational background includes an ongoing postgraduate specialization in Data Science and Analytics at Pontifícia Universidade Católica do Rio de Janeiro, an MBA in Project Management from FGV, and dual bachelor's degrees in Marketing and Social Communication.