Juliana Saldanha do Prado

Juliana Saldanha do Prado currently serves as Senior Manager Campaigns & Martech at TIM Brasil since April 2024. Previously, Juliana held the position of Gerente de Execução e Controle de Campanhas - Permanência do Aluno at YDUQS from December 2020 to April 2024, focusing on student retention and engagement strategies. Juliana’s experience includes roles at math marketing as Executive Team Manager, where data-driven marketing strategies were developed, and at MetLife as a Consultora de Planejamento Financeiro. Juliana also led communications and marketing efforts at Eletros-Saúde and its parent organization, ELETROS, implementing strategic campaigns and overseeing corporate communications. An early career began as a Redatora at Jornal O Dia. Educational credentials include an Executive MBA in Business Management and an MBA in Marketing from Ibmec, alongside a degree in Social Communication with journalism emphasis from Centro Universitário da Cidade.