Manuella Araujo Santana

Manuella Araujo Santana is a senior data professional and business leader with extensive experience in data analytics and customer insight, currently serving as a Manager at TIM Brasil since June 2017. With a robust background in data science and management roles, Manuella effectively defines project scope, builds strategic relationships, and leads high-performing teams to drive business value. Prior to TIM Brasil, work experience included positions at The Coca-Cola Company, Oi, Coca-Cola Andina, and Casa & Video, demonstrating a strong foundation in marketing, data analysis, and customer behavior analytics. Manuella holds a Bachelor's degree in Statistics from ENCE, postgraduate degrees in Marketing from COPPEAD/UFRJ, and in Big Data & Data Science from FGV, with an ongoing postgraduate degree in Logotherapy and Existential Analysis from Centro Universitário Católico Italo Brasileiro.